The Importance of Having a Website Marketing Plan

Small businesses need to take advantage of every possible outlet of marketing in order to compete in 2010. The importance of having a website marketing plan is invaluable. Online outlets of promotion cannot afford to be overlooked.

Here are some tips to get you started with your website marketing plan.

Make a promotional video for every aspect of your business. if you are in sales you should make a video outlining all of the advantages your firm presents posted to your website. There is no need for frugality when it comes to video posting. Use other free outlets like YouTube to submit your video to gain free advertising strength for your business.

Set up a blog for your business talking about important issues in your field. Websites are the driving factor for giving your information and product to the public. Having the ability to sell you product or service around the clock is an excellent tool that can improve your bottom line margin. You can post product information, feedback posts, and contact info to your website to separate your company from the competition.

Taking advantage of links to social networking sites can also help promote your small business and help you improve your visibility. Sites like Twitter and Facebook are great choices to start with. Find other people interested in what you have to offer and start to follow them. Get to know them and let them know what you and your business have to offer.

Build a network of traffic and watch your margins increase by the day. it is essential for all businesses to have a successful website to be a competitor in today’s market. But just having a website isn’t enough you have to market that website in order for your potential customers to find you.

That’s why having a website marketing plan in place is essential for your success. The key to making your marketing plan work is consistency. Create a plan and then be consistent with your efforts and you are sure to see results.

Importance of a Marketing Plan

Success in anything we do in life is never a fluke or luck, it is built on a solid plan and good execution of that plan. As entrepreneurs nothing is more critical to your success then a good plan and in addition to a very thought out over all plan we must have a very strong marketing plan. It does not matter what business you are in, you could be a tax accountant, a lawyer, a gutter cleaner, a painter what ever service or product you want to offer does not pay the bills. What pays the bills is having customers that are interested in paying you to perform that service. If they do not know you exist there is not going to be too many customers beating down your door. You could be the very best at what you do but unless people know that you are available to do what you do they will never know you are the best. The easy route is to think that you are good and word of mouth will spread quickly enough to ensure you always have business to cover your expenses.

While word of mouth is one good way to market it can not be your only way of marketing. If that is your only way of marketing be prepared for long stretches of no business coming your way, and as those stretches get longer the chance for word of mouth to spread becomes less and less. The truth is you need several channels working for you at any given time to bring customers to your door. In order to ensure you have effective channels working for you and that you are always doing some marketing you need to sit down and write a marketing plan.

I know that sitting down and writing a marketing plan is not on the top of your list of fun things to do but it is important and essential to your business. It does not need to be a long, masterful work of art either, it just needs to capture some critical pieces and give you a reference tool when you are searching for new ways to find customers. In reality the mere act of sitting down and writing anything will amaze you at how much it helps. OK so now you are sitting in front of you computer to write your Marketing Plan and the cursor is blinking at you, and blinking at you, and blinking at you and you have no idea where to start. Again it does not need to be a book it just needs to capture some basic info for you to execute on. Here are some guidelines on what should be included, feel free to improvise based on the products/service you are selling as well as your own style. Here is a short list of things you should seriously consider having in your marketing plan:

· What Products and Services do you offer? Do not just think of the big things but maybe some of the smaller ancillary items you offer which may help to set you apart.

· Features and Benefits of your products/service. The key here is to truly associate a benefit to each feature you offer and think in the mind of the customer. What is the benefit to the customer of using your product?

· Target market This one is important as it will determine where you want to market. Even if you offer a product or service that everyone uses really try to think of specific groups or segments that would be most interested. It will help you narrow down where to market.

· Main Competition This is good research to do and know so you understand the market place in which you are trying to compete.

· Sales Channels This is your list of ideas on where you think you should place ads or place your marketing efforts.

There are five easy segments to at least get you started and you will be amazed at how quickly you can think of things in each of these areas that applies to you and your business. Again the mere act of sitting down, thinking about these issues and coming up with ideas will do wonders for your marketing efforts and your business overall. If you are in business for yourself you should have at least 20% of your time each week dedicated to some type of marketing efforts. The first line of business you are in as an entrepreneur is marketing because without customers you do not have a business.

Mark Hoverson’s Irresistible Info Marketing Blueprint

Irresistible Info Marketing Blueprint

Irresistible Info Marketing Blueprint is a product training content system that is something you cannot ignore if you plan on making lots of money whether in the network marketing business or not. This is a six module course which includes a bonus module and action guides.

Here’s a Summary of The Irresistible Info Marketing Blueprint

#1: Three training videos

1. How to avoid the 10 biggest mistakes. A caffeine product brings you instant cash and traffic; they fulfill the need of someone’s problem and it brands you as a leader.

2. Mark explains how to lay the perfect foundation and framework for your caffeine product and how to detail your offer.

3. One of Mark’s tech guys created a step-step video for brand new people as well as a video for the more experienced.

#2: How to create an team

1. Mark gives you a vaccination that will protect you from certain diseases that could will keep your business alive and protect you from the inevitable setbacks and see them as milestones.

2. You will learn how to use inter-team competition to build your team, and executive communication. This is a topic worth its weight in gold.

3. You are literally shown how to create a 7 figure income and above with time management and how to get assistance from within your team.

#3: Video Sales Letter with Email bonus

If you didn’t know it, with out emails you don’t have a business.

1. Mark explains the email strategies that will bring in the money. He will explain how to get your emails opened every time you send them.

2. You’ll learn how to use videos in your emails to sell and pre-sell your product and lots of other tricks to use.

#4: How to use webinars to sell

1. Mark teaches you how to host a webinar also how to use a webinar to make a sell, what to say and do each minute of your webinar.

2. Mark is going to give you the low down on what he’s learned from QVC and direct response and infomercials He’s going to show you how to apply what he’s learned and how to implement it into webinars. This will be a literal life changer for most people.

#5: Crop products

These are unlike the caffeine products which have a short shelf life, but it’s something that has a long-term asset potential for you. Mark is going to teach you the perceptions and the differences between a caffeine and a crop product.

6: Irresistible speaking secrets

Simply this; after learning this skill you’re going to have people running to the back of the room to purchase your product. These speaking secrets are not about giving a speech it’s about giving a selling speech.

#7: You will learn how to become a master at phone recruiting.

This module is mainly for network marketer. These are Mark’s 21 word for word recruiting secrets.